HERO

Factsheet

Title of exhibition	HERO Rijksmuseum in De Nieuwe Kerk
Date	11 August 2007 - 11 November 2007
Hours	Daily 10 a.m. – 6 p.m. Every Thursday in September and October until 10 p.m.
Visitor information	Information line: +31 (0)20 638 69 09
Internet	www.held.nl (www.rijksmuseum.nl & www.nieuwekerk.nl )
Press conference	Thursday 9 August, 11 a.m.
Images	High- and low-resolution images are available on the Rijksmuseum and De Nieuwe Kerk church websites: www.rijksmuseum.nl/persmap www.nieuwekerk.nl/press It is also possible to photograph objects from the Rijksmuseum collection on location.
Toegang	Admission: € 10,- CJP and Stadspas: € 8,- groups >= 15: € 8,- Museum Card: free Children aged 5 and under: free Children aged 6-15: € 7,50 I Amsterdam Card: free Friends of the Het Rijksmuseum: free Friends of the De Nieuwe Kerk: free
Summary	The Rijksmuseum Amsterdam and De Nieuwe Kerk church will be presenting a special joint exhibition from 11 August until 11 November 2007 entitled 'HERO'. The exhibition will be held in De Nieuwe Kerk church in Amsterdam. Drawing from the Rijksmuseum's historical collection, the exhibition will focus on heroes, hero status and hero worship in the Netherlands. Various types of heroes are presented thematically: official heroes, folk heroes, controversial heroes and personal heroes. A broad array of objects will be on display, ranging from paintings to computer games, from personal mementoes to official statues and from posters to sound recordings. Last year, the two museums jointly presented Fashion DNA.
Organisation	The exhibition has been organised by the Rijksmuseum Amsterdam and De Nieuwe Kerk church.
Location	De Nieuwe Kerk church, Dam Square, Amsterdam
Sponsors	The exhibition is sponsored by the Mondriaan Foundation and the Victor Muller Fonds, a private fund managed by the Rijksmuseum Fund.
Exhibition design	Marcel Schmalgemeier
Exhibition graphic design	Mariëlle Tolenaar/studiosap
Graphic design marketing campaign	KesselsKramer
Website	Starting on 25 June, visitors to www.held.nl will be able to view the heroes in the exhibition as well as include their own hero on the website via a recorded message, written text and/or image. The website will also provide space for discussing hero worship and hero status, and for leaving comments.
Publication	An exhibition book will be published, in which various authors offer diverse views on hero worship in the Netherlands. It is not an exhibition catalogue, but rather a number of essays examining hero worship and hero status from the point of view of history, art history, sociology, and mass psychology. The book will be published by the Rijksmuseum and Nieuw Amsterdam. Price €29.95 ISBN 978 90 8689 025 5
Tours and groups	It is possible to register for group visits and even guided tours. You can also book one of De Nieuwe Kerk church's professional tour guides. For registration and bookings, contact De Nieuwe Kerk church by phone on +31 (0)20 626 81 68 or e-mail rondleidingen@nieuwekerk.nl
Events	As part of the HERO exhibition, an extended programme of activities will be organised including topical debates, engaging speakers and films. For a list of events see: www.rijksmuseum.nl & www.nieuwekerk.nl
Education	Various cultural and arts programmes (CKV programmes) will be developed, including lesson material for use at the exhibition (either individually or for school visits). Information will be available online (www.held.nl) from mid-August 2007.
Public transport	Situated on Dam Square, De Nieuwe Kerk church is a 10-minute walk from Amsterdam Central Station. With the exception of line 26, all trams leaving Central Station bring you to the tram stop ‘Dam’.
Parking	There are car parks at Amsterdam Central Station, next to the Bijenkorf department store, and on Nieuwezijdskolk. See also www.parkeren.amsterdam.nl