Fashion DNA

Factsheet

Exhibition title	Fashion DNA; Rijksmuseum in De Nieuwe Kerk
Date	1 August–22 October 2006
Location	De Nieuwe Kerk, Dam, Amsterdam
Open	Daily from 10 a.m. to 6 p.m. Open to 10 p.m. on Thursdays in September and October.
Information	Information line 020-638 69 09
Internet	www.nieuwekerk.nl
Press conference	Monday 31 July 2006, 5 p.m.
Visual material for the press	Available on the websites of De Nieuwe Kerk and Rijksmuseum Amsterdam in high and low resolution: www.nieuwekerk.nl/pers or www.rijksmuseum.nl
Admission	€ 8 CJP, Stadspas: € 6,40 groups > 15 persons: € 6,40 Museumkaart: free Children aged 6-15 years: € 5,50 Children up to age 6: free Friends of De Nieuwe Kerk: free
Summary	From 1 August to 22 October 2006 the Rijksmuseumand De Nieuwe Kerk are presenting a remarkable exhibition: ‘Fashion DNA’. This is the first fruit of a two-year cooperative agreement. In ‘Fashion DNA’ the Rijksmuseum’s rich costume collection is the starting point for a unique exhibition on the body, identity and image. The exhibition at De Nieuwe Kerk has been spectacularly designed in a contemporary style by Italo Rota, the Italian architect known for his work for Roberto Cavalli, Dior and others and for his designs for the Winter Olympics in Turin.
Organisation	The exhibition has been organised by De Nieuwe Kerk and the Rijksmuseum Amsterdam.
Sponsors	The exhibition has been made possible by the Founders of De Nieuwe Kerk: Fortis Bank and Buhrmann NV; and the chief sponsors: Getronics PinkRoccade and KPMG. Mexx is the exhibition sponsor. With support of Bugaboo and Fugro.
Media Partner	NRC Next
Design	Exhibition design: Italo Rota Graphic design: Mexx
Mode Magazine	The exhibition is accompanied by an extensive magazine with short essays by Dutch specialists. Fully illustrated in colour. Dutch/English edition. Published by Nieuw Amsterdam. Price: € 9,95
Guided tours without reservations	Every Saturday and Sunday at 2 p.m. Free for museum visitors.
Guided tours and groups	Group visits with your own guide are possible by appointment. You can also book one of De Nieuwe Kerk’s professional guides. Reservations and bookings via: 020-626 81 68 or rondleidingen@nieuwekerk.nl
Events	A wide range of events has been organised around the exhibition, with talks, concerts, films and literature. There are also special courses.
Schools	Several cultural education programmes have been developed with learning packages that can be used during a visit to the exhibition (with a class or individually).
Public transport	De Nieuwe Kerk is on Dam Square 10 minutes’ walk from Centraal Station. All trams from CS stop at Dam Square.
Parking	Parking garages at Centraal Station, next to the Bijenkorf department store and in Nieuwezijds Kolk. See also www.parkeren.amsterdam.nl